The turn of a century saw designers split into 2 camps. Those who embraced new technologies and incoporated them into their design, and those who were against the mass production of art.
William Nicholson was one of 2 members of 2 brother-in-laws who became known as the beggarstaffs. He became famous in England from creating cheap commercial art that can be readily reproduced by printers at that time.
Arguably the inventor of modern graphic design, his work mostly consist of silhouette paper cutouts and simple outlines.
The simplistic graphics allow the illiterate passerbys to quickly take in the information without much thought. |